The Business And Technology Network

MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out?

Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024.

“It’s not a DSP replacement, but it’s significant in converting insertion orders to programmatic delivery,” says Barrett.

Unlocking Programmatic Potential in Streaming

ClearLine’s primary clients are agencies, and Barrett highlights the global reach of the platform.

“It’s all through the agencies. We have formal agreements with GroupM, Horizon, Stagwell, and it’s quite global. 9 from Australia and the OMG group in Germany are using it too,” he explains.

“We put our ClearLine technology into the Media Ocean Prisma system, turning what used to be an insertion order generated to a publisher into a true programmatic delivery,” Barrett details.

Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP

Embracing the Ad-Supported Streaming Model

As major streaming services adopt ad-supported models, Barrett sees a golden opportunity for programmatic advertising. “Everything’s ad supported. That’s terrific for the whole programmatic industry,” he says.

Barrett believes that this shift is not just about transferring broadcast dollars to streaming but about expanding the advertising base.

“Our role is to help democratize the advertising base. The streaming economics do not work if we replicate broadcast. What does work is if 500 advertisers become 15,000 advertisers,” he asserts.

SSPs: Democratizing Advertising in Streaming

The role of Supply-Side Platforms (SSPs) like Magnite is crucial in diversifying the advertising pool, according to Barrett. He envisions a tailored ad experience. “Your ad pod is totally different than the ad pod I would see. And that’s when media companies can start to get tech growth from an advertising growth standpoint,” he explains.

Barrett sees SSPs as aggregators of demand, crucial in a landscape where thousands of advertisers vie for visibility. “Our role in that very fragmented market becomes a more traditional SSP role, aggregating the demand and helping bring it on board,” he says.

Retail media networks are another growing area where SSPs have a role to play.

You’re watching Beet.TV’s coverage of POSSIBLE 2024. For more videos from this series, please visit this page.

Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV.

The company is also making attention measurement more actionable for planning, optimizing and managing campaigns.

“We made a commitment at the end of that presentation to two things,” says Neala Brown, SVP of Strategy & Insights at Teads, in this video interview with Beet.TV editorial director Lisa Granatstein.

CTV attention optimization

Last year, Teads committed to taking learnings from digital advertising and applying them to CTV, as well as to turn attention measurement into something actionable.

Now, Teads is announcing two betas. The first, in collaboration with TVision, will shift CTV attention measurement from post-campaign reporting to in-flight optimization.

“We have done some studies where we’ve really seen that a focus in CTV on high attention media can really improve results,” Brown says. “We actually had a campaign that was below our standards and when we focused on high attention media, we took it from underperforming to overperforming.”

Attention thresholds for outcomes

The second beta, in partnership with Adelaide, will allow clients to plan campaigns to specific key performance indicator (KPI) thresholds related to brand lift.

“We were able to aggregate that data, do a meta analysis, and actually start to identify some attention thresholds that were KPI specific,” Brown explains. “As part of that beta, we are happy to announce that we’ll now be offering clients the opportunity to plan to in the brand health area specific KPIs.”

Teads is also exploring how attention optimization can be applied to performance TV advertising.

“When you think about performance, performance campaign management, there’s a lot of lower funnel cost per type goals,” Brown says. “However, we’ve found that when you focus on quality media, again all boats rise and we have higher metrics from performance and we’re looking to connect the dots with CTV there as well.”

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MIAMI – Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers become suppliers of advertising inventory to the brands that supply products to their stores, the relationships between the two are changing.

Brands “have a merchandising relationship, a supply-chain relationship. They bring us a lot of new invention and innovation to the products or to the category,” Melanie Babcock, vice president of Orange Apron Media and monetization at home-improvement chain The Home Depot, said in this interview at the Possible event. “Now, they also have a media relationship, and that’s very different than having just a media channel relationship.”

Home Depot in March hosted its first “InFront” event as its version of the upfront sales presentations by television networks. The store chain, which as more than 2,300 locations in North America, invited about 500 people from suppliers, media partners and press to hear more about its retail media network. Home Depot also rebranded the network as Orange Apron Media, a reference to the garments worn by store workers.

“We have advertisements that we sell, ad space that we sell, but we are also here to enrich the entire experience of the supplier within The Home Depot,” Babcock said. “They’ve picked us not just because of the media capabilities, but because of all the other investments that they’ve made as well into The Home Depot.”

Audience Segmentation by Projects

Unlike other media outlets that segment their audiences into demographic groups or personal characteristics, Home Depot also offers a way for brands to reach consumers or professional contractors based on their construction projects.

“That customer data is really hard to find out in any marketplace, unless you are the retailer,” Babcock said. “There could be anybody doing a kitchen right now. It doesn’t matter their age, their demographic, where they live. They’re just in a project, and that data is hard to source from general data providers.”

Advertisers also can use Home Depot’s services manage their campaigns on other media outlets, including Google, Meta Platforms or Univision.

“There’s a lot more opportunity for growth…to make it easier on these CPGs and suppliers to leverage retail media networks effectively,” Babcock said. “There’s so much opportunity for growth, and with that comes a lot of opportunity for innovation, which I like.”

Home Depot is world’s biggest home-improvement retailer with about 475,000 employees and more than 2,300 stores in the United States, Canada and Mexico.

You’re watching ‘Anything Is Possible: The Rising Tide of Programmatic Streaming,’ a Beet.TV Leadership Series at POSSIBLE 2024, presented by Index Exchange. For more videos from this series, please visit this page.

The post AI Trading Bots Set to Lead Next Bull Run: Bitbot Gets Ready appeared first on Coinpedia Fintech News

In the wake of the recently completed Bitcoin halving, the cryptocurrency markets are bristling with renewed energy, setting the stage for the next bull run. Amidst all this, AI trading bots, particularly Bitbot, are poised to lead the charge. 

Bitbot’s presale phase is already creating waves in the investment community, having raised a remarkable $3.2m in a very short period. 

However, its presale is rapidly slipping away, currently in stage 13 of 15. This is driving investors to secure their BITBOT tokens before this AI trading bot project lists on exchanges. Read on to learn why the potential for significant returns is in investors’ sights. 

Bitbot pioneers the next wave in the Telegram trading bot market

As Bitcoin and other cryptocurrencies continue to evolve in complexity and market dynamics, traders are increasingly looking for tools that can help them manage their transactions more efficiently and effectively. Telegram AI trading bots have emerged as a popular solution, offering automated trading strategies that can operate 24/7, reacting to market changes instantly without the need for constant human supervision.

The Telegram trading bot market has become a significant force in cryptocurrency trading, amassing close to $1 billion. These bots have introduced a new method of trading to crypto investors, as evidenced by their popularity: over 1.5 million users and a trading volume surpassing $20 billion. 

Bitbot enters this promising market as a unique player, positioning itself distinctively by being the world’s first non-custodial Telegram AI trading bot.

This distinction is crucial because a non-custodial bot allows users to maintain control over their private keys and funds, providing enhanced security and reducing the risk of theft from hackers targeting the bot’s users’ funds. This feature could significantly alter the trading bot market by attracting thousands of new users who prioritize security, potentially increasing the adoption of Telegram bots for trading. This would place any BITBOT token holders in an enviable position as their slice of this new sector grows.

The AI trading power that investors are getting hyped for

With its cutting-edge features, Bitbot represents a substantial investment opportunity that could revolutionize how individuals engage with digital assets.

The core of Bitbot’s appeal lies in its proprietary AI technology, which powers the Gem Scanner. This tool is a game-changer in the crypto trading sphere, offering a range of advanced functionalities. The AI’s continuously evolving models adapt to market changes, identifying tokens with high growth potential.

By harnessing NLP, users can interact with the Gem Scanner in conversational language, asking questions and receiving information as if they were speaking to a human expert. Bitbot also offers sniping capability, enabling rapid execution of trades at opportune moments. 

Bitbot’s open approach to communication—evidenced by regular AMAs and detailed blog posts—further endears it to the crypto community. A recent product demo video highlighted these features, emphasizing the bot’s ease of use, automated trading capabilities, and the seamless integration of market insights.

These trading features, combined with Bitbot’s security, add to its “newbie-trader” appeal. In much the same way the iPod was the MP3 player for first-time MP3 player users, Bitbot ticks the right boxes to be many a first-time trader’s trading platform. And in our current bull run, this could be the perfect project to invest in.

Bitbot set to dominate: Predicting a meteoric rise in the crypto bot market

Unlike its competitors, along with its non-custodial tech, Bitbot integrates advanced anti-MEV and anti-rug pull measures to enhance security, as well as critical features that address the vulnerabilities exploited in other bots such as Unibot and Solareum.

The potential of the AI market, valued at $150 billion in 2023 with projections to reach $1.345 trillion in revenue by 2030, reflects a compound annual growth rate of over 36%. This explosive growth in AI technology, paired with Bitbot’s planned cross-chain functionality, positions it at the confluence of two rapidly expanding markets: AI and Telegram trading bots.

Considering the previous setbacks in the industry—such as Banana Gun’s 99% drop post-bug detection and Solareum’s shutdown after a significant exploit—Bitbot’s focus on security and user control as a non-custodial bot highlights its market superiority and readiness to fill a critical gap. 

With these robust features and a clear edge over existing solutions, Bitbot is not just prepared to navigate the market but poised to revolutionize it, potentially delivering 50x to 100x returns. Perfectly doable considering Banana Gun delivered 80x to presale investors after its ATH in April, despite bad security PR from day one.

Bitbot: A successful blend of features on the cusp of explosive growth

By easing the trading process and enhancing decision-making through advanced AI, Bitbot positions itself as a key player that could potentially yield significant returns for its investors. 

Plus, as investors joining the presale today stand to gain up to 11.11% before launch, early participants are positioned well for substantial profits as Bitbot scales and likely captures market share.

Buying BITBOT today looks like the perfect way to get ahead of the curve as the AI crypto, Telegram bot, and wider crypto market take off.

To learn more and purchase BITBOT tokens, visit the official website.

The post JPMorgan Analysts: Robinhood’s SEC Notice Unlikely to Affect Ethereum ETF Approvals appeared first on Coinpedia Fintech News

Led by Nikolaos Panigirtzoglou, a team of JPMorgan analysts set out a report that contested that the recent Wells notice that was issued to Robinhood Crypto by the U.S. SEC over alleged unregistered security offerings is least likely to hinder the potential approval of spot Ether ETFs.

Wells Notice to Robinhood Crypto

Robinhood Crypto, which offers various trading cryptocurrencies, including Bitcoin and Ether, received a Wells notice from the SEC earlier this week. The notice suggested that the SEC might file an enforcement action against the company for alleged securities violations.

The Wells notice appears to be a continued effort by the SEC to assert its aggressive approach of considering most cryptocurrencies as securities, excluding Bitcoin and Ether. However, much to the expectations, Gensler’s SEC has not given an explicit or clear definition as to why Ether is considered a security.

Impact on Spot Ether ETFs

JPMorgan analysts do not see this Wells notice as an obstacle to the approval of spot EtherETFs. The SEC’s approval process for these ETFs may follow a similar pattern to that of Bitcoin, where futures-based ETFs have already been approved. The analysts suggest that if the SEC denies the approval of spot Ether ETFs, it could face legal challenges similar to those seen with Bitcoin spot ETFs.

However, one interesting point to note is that the Wells notice to Robinhood does not imply that the SEC considers Ether security. The status of Ethereum is to be determined by legislation and court proceedings, states Panigirtzoglou, and there might eventually be a “middle” category for ether—neither commodity nor security.

Potential Disappointment in Markets

The JPMorgan report suggests that the potential rejection for a spot Ether ETF this month might not disappoint the markets as it was quite well expected. A good indicator that reflects the market is not interested in Ethereum ETFs at the moment is seen in the current discount to the net asset value of the Grayscale Ethereum Trust.

Moreover, Grayscale’s recent withdrawal of its Ether futures ETF application can serve as another key indicator that the company prefers to focus on converting its existing Ethereum trust into a spot Ethereum ETF. The SEC is expected to deny the approval of spot Ethereum ETFs, pushing the deadline for Grayscale to await the final decision on the VanEck spot Ethereum application to May 23rd.

In the end note, JPMorgan analysts have maintained that the Wells notice issued by the SEC to Robinhood Crypto does not seem to impact the trajectory of spot EtherETFs. 

The post BEFE Coin: The Latest Meme Craze Sweeping the Cryptocurrency Market appeared first on Coinpedia Fintech News

The cryptocurrency market thrives on innovation, but sometimes, a little lighthearted fun goes a long way. Enter BEFE, the latest memecoin in the market, with the potential to take down the coins at the top. Every crypto enthusiast must have heard of a memecoin in the market that is making a historic jump and paving a new path for memecoins.

Well, BEFE coin has been creating hype for itself through vast community outreach and increasing its utility in various crypto projects. BEFE has been adding a lot to its market cap and getting great returns from investors ever since its launch.

Let’s take a look at how BEFE can get such hype in the market and whether this meme craze for BEFE is justified or not.

A Force of FOMO: BEFE’s Meteoric Rise and Viral Community

BEFE has proven that it is not some common Joe in the market, creating hype for some time and vanishing. BEFE was launched as a memecoin late in 2023, and since then, it has been innovative in expanding its reach.

Apart from the viral memes, BEFE has also expanded its utility space and collaborated with multiple high-stakes crypto projects. With the Bitgert chain backing up BEFE, the transaction speed for this coin is exceptional, and that is also at a very low cost. The EVM compatibility makes BEFE great for smart contract inception into projects.

Owing to the hype created by such virality, a lot of people have invested in BEFE, either due to FOMO or after understanding the innovative approach of the coin.

Beyond the Memes: BEFE’s Surprisingly Strong Fundamentals

While BEFE’s meme status is undeniable, there’s more to the coin than meets the eye. Here are some key features that set BEFE apart:

Capped Supply and Burn Mechanisms: Unlike some meme coins with an unlimited supply, BEFE has a capped supply of 100 billion tokens. The deflationary mechanism of BEFE coin drives up the pricing as it reduces the supply by burning some proportion of the coins involved in each transaction.

Doxxed Developers and Roadmap: In the often-sketchy world of meme coins, transparency is a rare gem. BEFE boasts doxxed developers, meaning their identities are publicly known. This fosters trust within the community. Furthermore, BEFE has a well-defined roadmap outlining future developments and partnerships, suggesting a commitment to long-term growth.

Potential Utility: While primarily a meme coin, BEFE is exploring potential use cases. Their roadmap mentions integration with the Bitgert token and a decentralized exchange, hinting at future functionality beyond just being a meme asset.

Conclusion

BEFE has taken it beyond just the hype and promotional activity as far as being a memecoin goes. The increasing utility and announcement of phase 5 upgrades by BEFE are now being looked forward to by the investors as well as the users. BEFE is now all set for another leap in the market and make profits for the investors.

To know more about BEFE, visit https://befetoken.com.

The post Binance Under Scrutiny: Denies Allegations of $300 Million Market Manipulation by DWF Labs appeared first on Coinpedia Fintech News

Binance, one of the world’s largest digital asset exchanges, has firmly denied allegations of market manipulation involving DWF Labs. This controversy has resurfaced following claims made by an anonymous source alleging significant wash trading activities amounting to $300 million during the previous year.

Allegations Of Market Manipulation

As per the reports, DWF Labs, a prominent Web3 investment and market-making firm has come under scrutiny for allegedly manipulating the prices of several cryptocurrencies, including the Yield Guild Games (YGG) token. These allegations have reignited concerns about transparency and integrity in the crypto market.

NEWS: Binance Surveillance Team found DWF Labs Engaged in Market Manipulation

Binance Fired Head of Surveillance After He Flagged DWF’s Suspected Market Manipulation

(Source: WSJ)

— Pluid (@tryPluid) May 9, 2024

Despite these accusations, Binance has strictly denied any involvement or oversight in facilitating market manipulation activities on its platform.

The exchange further disclosed that it has taken decisive actions against numerous users engaged in suspicious trading activities, having offboarded approximately 355,000 users and over $2.5 trillion in transaction volume for violating its terms of service over the past three years.

Meanwhile, a spokesperson from Binance highlighted the exchange’s commitment to combatting market abuse, stating that they have offboarded hundreds of thousands of users and trillions of dollars in transaction volume for violating terms of use over the past few years.

Accusations Against DWF Labs

DWF Labs came under scrutiny for alleged market manipulation back in September 2023, following increased on-chain activity that drew suspicion from crypto investors. 

Notably, Wintermute, an algorithmic trading firm and market maker, was among the initial entities to raise concerns regarding DWF Labs’ trading practices. Wintermute’s co-founder, Yoann Turpin, highlighted discrepancies in how DWF Labs portrayed its trading activities, describing them as opaque and potentially confusing for users.

Denial from DWF Labs

In response to these allegations, Andrei Grachev, co-founder of DWF Labs, has strongly denied the allegations, asserting that the firm operates with integrity and transparency. 

To our valued partners: We want to clarify that many recent allegations reported in the press are unfounded and distort the facts.

DWF Labs operates with the highest standards of integrity, transparency, and ethics, and we remain committed to supporting you and our over 700… pic.twitter.com/aydp1hoham

— DWF Labs (@DWFLabs) May 9, 2024

However, these allegations underscore broader challenges facing the crypto industry, emphasizing the importance of rigorous oversight and surveillance to maintain market integrity and investor confidence.

The post These Altcoins Are Poised to Make New Crypto Millionaires This Summer appeared first on Coinpedia Fintech News

The summer months are shaping up to ignite significant shifts in the cryptocurrency arena, with several lesser-known coins showing potential for substantial growth. The current market trend suggests a bright horizon for select cryptocurrencies, which may lead to impressive financial gains for those invested in them. This article shines a light on the coins that analysts believe could create a new wave of millionaires in the coming months. Readers looking for the next big opportunity in the crypto space may find these insights particularly valuable.

BlastUP Token Projected to Soar 1000% By Year’s End

BlastUP has been getting a lot of attention lately thanks to its high potential to become a major force in the crypto industry. This pioneering launchpad on Blast has already attracted nearly 15,000 active users. 

The ongoing presale of BlastUP is a huge success, with around $6 million raised so far. The BlastUP token is considered by crypto experts as a hidden crypto gem that can skyrocket 1000% by the end of this year. 

>> Buy BlastUP Tokens Now for Maximum Returns! <<

BlastUP helps crypto startups grow faster and earn more. As BlastUP forges ahead, it remains committed to creating a global hub for the Blast community. BlastUP is rapidly gaining traction for the benefit of all participants in this ecosystem.

BlastUP’s roadmap extends into 2026, promising the introduction of AI-driven tools and the Community Marketplace, further enriching the ecosystem’s capabilities.

 The BlastUP token, a cornerstone of the platform, unlocks access to tiered IDO launches, staking rewards, and exclusive loyalty benefits.

>> Join BlastUP Now or This Rocket Will Take Off Without You! <<

Render (RNDR) Price Movement and Forecast

Render’s price has shown significant growth over different time frames. In the last week, the value increased by about 33%, but over the past month, it’s remained nearly the same with only a 0.02% change. On a longer horizon, the last six months have seen a dramatic increase of roughly 330%. Currently, the price fluctuates between $7.84 and $10.96. The coin is below the nearest resistance at $12.04, hinting at possible challenges if the price were to rise. Support lies at $5.80, which might hold if the price falls. With a recent bearish momentum indicated by a MACD of -0.11 and a low Stochastic value, the price could be entering a corrective phase following the recent spikes. However, since the Relative Strength Index is at 36.16, not yet oversold, there may still be potential for some upside before any significant correction.

Ondo Gains Momentum: Price Predictions Hint at Growth

Ondo, currently trading between $0.75 and $0.91, has shown considerable upward movement. Over the past week, ONDO climbed nearly 6%, while the monthly change saw a slight decline of about 2%. The impressive 2530% surge over the last six months indicates a robust longer-term trend. With its price above both the 10-day and 100-day averages, ONDO could soon test the $0.97 resistance or if momentum wanes, find support at $0.64. The moderate RSI suggests room for price movement either way, hinting that the current price action is more corrective than impulsive.

Sui Crypto Price Update: Fluctuations Ahead

Sui is currently navigating between $1.02 and $1.19, with recent trends showing a downward move. In the past week, Sui’s price dropped by roughly 8%. Over the last month, the decrease was more significant at nearly 36%, yet the six-month view shows an impressive 87% increase. The coin faces its next hurdle at $1.30 while $0.95 provides some cushion. The technicals, like RSI and MACD, suggest the coin isn’t in a strong momentum phase, hinting at more sideways or possibly downward pressure in the short term.

Jito Crypto Performance: Impressive Gains Show Upward Trend

The Jito coin has had a remarkable journey, showing a dramatic price increase over the past six months, soaring by over 2550%. In just one week, the Jito price rose nearly 25%, reflecting strong recent momentum. The coin currently trades between $2.95 and $4.01, with its price above both the 10-day and 100-day simple moving averages, which are $3.86 and $3.66 respectively. The coin faces its nearest resistance at $4.44, while support lies at $2.32. With a Relative Strength Index signaling strength at 60.60, and a high stochastic reading, there’s potential for further price increases, suggesting the market is currently in an impulsive move.

Conclusion

Altcoins such as RNDR, ONDO, SUI, and JTO may capture attention, but their short-term growth potential remains modest compared to BlastUP. The excitement around this coin comes from its innovative concept and its place in the Blast ecosystem. Analysts see BlastUP as the top contender for creating new millionaires in the coming months. It stands out with its potential for significant gains and is a project to watch closely as the market continues to evolve.

• Site: https://blastup.io/
• Twitter: https://twitter.com/Blastup_io
• Discord: https://discord.gg/5Kc3nDhqVW
• Telegram: https://t.me/blastup_io