The Business And Technology Network

First Solar and six other manufacturers allege that companies in Cambodia, Malaysia, Thailand and Vietnam are dumping solar cells on the U.S. market.

MIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program.

This initiative is set to grant agencies premium services, access to exclusive betas, and a voice in shaping the platform’s product roadmap.

“This is a benefit for our most strategic agencies where they get access to our premium services, access to exclusive betas, the ability to influence our product roadmap,” says Alex Dao, Global Head of Agency Development & Sales Partnerships at Snap.

Influencer Marketing: Authenticity Drives Engagement

Ahead of the upfronts and NewFronts ad sales seasons, Snap is positioning itself as a home to creators.

“One really interesting thing that we’ve noticed is… creators are flocking to Snap because they’re just posting day-to-day moments. They’re posting 50, a hundred times a day,” Dao explains.

Studies commissioned by Snap with IPG revealed that users find creator content on Snapchat to be authentic and are influenced by their product recommendations.

Snap’s platform is fostering a symbiotic relationship between creators and marketers. Through partnerships with influencer agencies and the introduction of Collab Studio and creator APIs, Snap is trying to position itself as a place where creators, audiences, and brands can interact meaningfully.

“Creators have ads that will show up in between their stories, and they have a rev share program with us,” Dao says.

Looking Ahead: AR, AI, and Takeovers

As for the future, Snap is not shy about its ambitious developments in generative AI, augmented reality (AR), and new advertising products.

Dao says Snap will make announcements at the NewFronts.

“We’re making quite a bit of investment in generative AI, also in AR, making sure that we’re bringing AR into as many places as possible and we’re launching more takeover products,” Dao shares.

This includes a focus on first Stories and first commercials.

You’re watching Beet.TV’s coverage of POSSIBLE 2024. For more videos from this series, please visit this page.

SAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago.

Two decades on, the video platform is now host to major broadcasters, as well as short-form content.

In this video interview with Beet.TV, Matt McDonald, Global Head of Connected TV & Streaming, Google, explains how the company is striking the balance.

A Shift to the Big Screen

“The diversity of content that we offer across YouTube on TV screens, YouTube TV, and Google TV,” McDonald explains, “stretches from the creator experience YouTube is most known for, to long-form shows and movies, live sports like NFL Sunday Ticket, and our fast network on Google TV as well.”

Consumers are now seeking a ‘lean back’ experience on their TV screens, opting for a mix of long-form content and bite-sized entertainment. “We’re seeing this really amazing twin engine of connected TV and shorts,” McDonald reveals.

YouTube Shorts alone has surpassed 70 billion views, while the platform boasts over 150 billion users a month engaging with YouTube on their TV screens.

Finding the Right Viewer

Google’s strategy extends beyond content delivery to optimizing advertising reach. “We’ve really invested a lot in AI-powered solutions that are really focused on the end outcome that you’re trying to drive,” he says, emphasizing the importance of making it easy for brands to reach users, regardless of the screen they’re using. With solutions like Video Reach campaigns, McDonald assures, “We will find the right user across the different surfaces.”

As for sports content, the recent addition of NFL Sunday Ticket to YouTube Select offers brands a unique opportunity to tap into dedicated sports viewership. “It really boils down to how do you help advertisers connect with the user no matter where they are, and then not just connect with the user, but manage frequency across all these different experiences,” he states.

To address this, Google has introduced Target Frequency allowing advertisers to set optimal campaign frequency across various platforms.

McDonald points out that Google TV has over 800 FAST channels and is rapidly growing. “That allows more diversification and more choice for users for different types of content that they might want to watch,” he asserts.

Investment Across the Marketing Funnel

Looking forward, McDonald expresses excitement about broadening Google’s investments across the marketing funnel.

“We’ve been investing more in mid and lower funnel,” he says, citing the introduction of Video Action Campaigns on TV screens and innovations like brand extensions, pause ads, and QR codes.

“These are all new mechanisms to drive mid and lower funnel outcomes on the big screen,” he elaborates, highlighting the potential to leverage these tools across Google’s connected TV properties.

You’re watching Beet.TV’s coverage of Beet Retreat San Juan 2024. This series and event is sponsored by Albertsons Media Collective, Moloco, OpenX and TransUnion. For more videos from the series, please visit this page.   

Adobe claims its new VideoGigaGAN generative AI model can upscale video clips more consistently and in higher quality than other VSR methods. | Image: Adobe

Adobe researchers have developed a new generative AI model called VideoGigaGAN that can upscale blurry videos at up to eight times their original resolution. Introduced in a paper published on April 18th, Adobe claims VideoGigaGAN is superior to other Video Super Resolution (VSR) methods as it can provide more fine-grained details without introducing any “AI weirdness” to the footage.

In a nutshell, Generative Adversarial Networks (GANs) are effective for upscaling still images to a higher resolution, but struggle to do the same for video without introducing flickering and other unwanted artifacts. Other upscaling methods can avoid this, but the results aren’t as sharp or detailed. VideoGigaGAN aims to provide the best of both worlds —…

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World Assets, a subsidiary of the Worldcoin Foundation, plans to sell WLD tokens from the World Assets treasury over the coming months.

New Balance has both high-fashion and high-tech sneakers on sale for up to 25% off. I recommend these three pairs.

The post Billion Dollar Jackpot Attracts Theta Network & Mobox GameFi Investors To Presale As Rising Altcoins Prepare For Bull Run appeared first on Coinpedia Fintech News

The cryptocurrency market is again abuzz with talk of a potential bull run. However, this time around, a new class of investors is driving the conversation: GameFi enthusiasts. GameFi, a subsector that merges blockchain technology with video games, allows players to earn rewards through gameplay, primarily in crypto tokens. This innovative model attracts a wave of investment, with analysts predicting significant growth for the sector in 2024.

The potential of GameFi lies in its ability to disrupt traditional gaming models and create entirely new revenue streams for players. Unlike conventional games, where in-game items hold little real-world value, GameFi titles leverage blockchain technology to create tokenized assets that can be traded on open markets. This “play-to-earn” mechanic enhances player engagement and opens doors for monetization and investment opportunities.

This surge in investor interest is fueling the rise of promising GameFi projects. Billion Dollar Jackpot (BDJ), alongside established players like Theta Network (THETA) and Mobox (MBOX), are capturing the attention of both crypto natives and traditional investors. 

This article will discuss these three projects, exploring their unique value propositions and assessing their potential for explosive growth in the coming months.

BDJ Is Racing Ahead With It’s Presale

Forget passive viewing and enter the high-stakes world of Billion Dollar Jackpot. This innovative Play-to-Earn (P2E) platform built on blockchain technology is shaking up Formula One (F1) fandom. Here’s the game-changer: predict race finishing positions, earn points, climb the leaderboard, and potentially win a share of a staggering End-of-Season Jackpot. 

Industry analysts are buzzing about Billion Dollar Jackpot’s potential to redefine fan engagement. With a dedicated F1 fan base exceeding 400 million, the platform is poised for sustained user growth and $BDJ token adoption. Transparency is paramount in crypto, and Billion Dollar Jackpot prioritizes it. 

The platform is built on robust blockchain technology, ensuring all predictions, transactions, and results are tamper-proof. This commitment to transparency fosters a secure environment for users to engage in the P2E experience. With its presale of over $100k raised in its first week, this growing community is getting into gear. 

Theta Network: Powering the Future of Entertainment

Established in 2018, Theta Network (THETA) is a Layer 1 blockchain with a unique infrastructure designed for video, AI, and entertainment use cases. Its dual network model separates Theta Network’s ecosystem into two parts: the Theta blockchain provides the financial infrastructure, while the Edge Network handles all compute-related tasks. This innovative system positions Theta Network as a prime solution for media companies transitioning into the Web3 space.

Theta Network’s recent price surges demonstrate its potential. THETA’s value skyrocketed by over 150% in the past two months, reflecting investor confidence during the bull run. 

While some price corrections have occurred, experts still view Theta Network as a strong contender in the AI crypto space, with the potential for a 3x increase following its upcoming halving event.

Mobox: Bringing DeFi and NFTs to Play-to-Earn

Launched in 2021, Mobox (MBOX) is an Asian-based gaming ecosystem that combines blockchain technology with yield farming, fighting, and RPG games. Players can earn crypto tokens and NFTs through gameplay, which can be used for in-game upgrades or traded on DeFi platforms.

Mobox’s ability to bridge the gap between DeFi protocols and entertaining games has propelled it to the forefront of the Play-to-Earn industry. The platform’s focus on fostering a vibrant and community-driven metaverse has attracted a significant user base. 

So, although the other projects mentioned have impressive value propositions, BDJ isn’t just a platform for short-term gain; it’s an immersive experience that injects a layer of strategy and competition, deepening engagement and potentially redefining the Formula One experience.  

Interested in finding out more about BDJ and its new presale? Check out the links below:

• Website: https://racetoabillion.com/en
• Twitter: https://twitter.com/B_DollarJackpot
• Telegram: https://t.me/billion_dollar_jackpot

The post FLOKI Price Poised For 2-3x Bullish Rally in The Coming Days appeared first on Coinpedia Fintech News

As Bitcoin (BTC) price attempts to rally towards $70k following the recent halving event, top meme coins led by Floki (FLOKI), frog-themed Pepe (PEPE), and Solana-based Bonk (BONK) have already broken out of their respective bullish flag. Floki prive rallied over 15 percent in the past 24 hours to trade around $0.0002 on Wednesday during the early London session.

The mid-cap meme coin, with a fully diluted valuation of about $2 billion and a daily average traded volume of around $457 million, has rallied nearly 40 percent in the last seven days, thus signaling the end of its correction.

Why Bet on Floki in this Bull Cycle? 

Since Floki was partially endorsed by tech billionaire Elon Musk, the meme coin has significantly thrived into a vibrant web3 ecosystem. For instance, the Floki Locker, which allows projects to lock liquidity pool tokens to specified timelines, has grown to over $142 million in Total Value Locked (TVL).

Notably, the FlokiFi Locker is a multi-chain protocol supporting 15 EVM-compatible blockchains. The supported chains include ETH, BSC, Base, Blast, Arbitrum, Polygon, Fantom, AVAX, Optimism, KCC, OKXChain, opBNB, Cronos, Evmos, and Dogechain.

#FlokiFi Locker, #Floki‘s crypto locker protocol, is gaining serious traction. With a growing number of projects entrusting it to safeguard their liquidity and other assets, its current TVL boasts an impressive $142 million+.

Why are projects choosing @FlokiFi Locker to secure… pic.twitter.com/5fnxnWf8hA

— FlokiFi (@FlokiFi) April 23, 2024

The FlokiFi project has helped increase the overall utility of the FLOKI tokens amid heightened competition from other meme coin projects. On Tuesday, Alltoscan, a project developing an open-source block explorer compatible with all rollups, announced that it has locked $18 million worth of ATS tokens for 15 months with the Floki Locker.

Floki Price Targets

$FLOKI has also Broke out of Bullish Flag on the Daily timeframe Chart.

Looks Promising for 2-3x Bullish Rally in the Coming Days. Continue reading